Antoine DBF

The context

EDF Luminus is an energy provider with a strong belief : energy is precious, so everybody should do his/her best to reduce his/her energetic impact.
This is why EDF Luminus decided to sensitize young people about the value of energy.

The problem

Energy is abstract. It’s invisible. It’s difficult to quantify.
explain how reduce our energetic impact and preserve the world to kids is not an easy task

The idea

We’ve created a technological connected ball.
When children play with this ball, it collects the energy generated by the kids.  
The ball is connected to an online platform that allows the children to see how much energy they generated by playing with the ball.
They can compare this energy with daily life experiences. For example, light in a class for one day = 39h of Energy Ball.

Execution

We organized a national competition between the schools: the Energy Challenge. Each school has to collect the maximum energy with the ball.
The contest is launched by the Red Devils, who also play with the energy ball. The winning schools will get solar panels or equipment
that help them to reduce their energy impact.

Client : EDF Luminus

Agency : Havas 
CD :  Hugo Battistel - Stéphane Daniel

Creation : Antoine de Bellefroid
Creation : Yannick Pringels

Project Leader : Murielle Segers
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